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ISBN: 978-1-933782-13-3 |
Berkshire Encyclopedia of Sustainability, 1/10Volume 1: The Business of Sustainability
General Editors:
Ante Glavas, Center for Business as an Agent of World Benefit,
Chris Laszlo, Center for Business as an Agent of World Benefit,
Linda Robson, Case Western Reserve University and
Nadya Zhexembayava, Center for Business as an Agent of World Benefit
Editorial Board : Ray Anderson, Interface, Inc., Lester Brown, Earth Policy Institute, David Christian, San Diego State University, Robert Costanza, University of Vermont, Luis Gomez-Echeverri, United Nations Development Program, Daniel Kammen, UC Berkely, Ashok Khosla, Development Alternatives Group and Christine Loh, Civic Exchange Suddenly, “green is green.” Corporate leaders are recognizing the business opportunities in providing solutions to the world’s environmental and social challenges. Awareness of sustainability pressures is encouraging innovation and creating competitive advantage, while sustainability itself is being re-framed with an explicit pro-business agenda based on the power of innovation rather than the old notion of trade-off (if business wins, society must lose). Contributing authors — who include John Elkington, Hunter Lovins, and many other leaders in business, management, and nvironmental studies — highlight the value-creation opportunities in their respective areas, providing a body of shared knowledge to be updated in the years ahead. This volume is a core resource for business and economics students, policy makers, members of the development community, entrepreneurs, and corporate executives. It includes rich analysis of how sustainability is being factored into industries across the globe, with enlightening case studies of businesses that are serving as agents of change. The Business of Sustainability is a project of the Center for Business as an Agent of World Benefit at Case Western University.
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